As we had informed, so it happened. The much awaited song promo of Aditya Chopra's Shah Rukh Khan starrer, RAB NE BANA DI JODI, made a high profile appearance on Sunday, across all leading channels, to coincide with the superstar's birthday. And what a song and what a promo!The teaser kickstarts with SRK in his common man look taking a bath under a tap, followed by his self cooked bread and butter breakfast, and not to mention that he even washes the plates! All the while, the superb harmonium rhythm accompanies the proceedings and finally the superlative number, 'Haule Haule' unfolds. The Sukhwinder–SRK magic is palpable once again. This is one number that we promise; even Shah Rukh Khan's adversaries will fall in love with! The simple melody is absolutely bewitching and the song takes the listeners in its grips, 'haule haule' (slowly). Yes, that's the beauty of the number. Initially, it does strike as just another sweet love song but slowly and surely it captures the heart! Jaideep Sahni as the lyricist strikes an instant cord with his simple but meaningful lyrics– 'Haule haule se hawa lagti hai, Haule haule se dawa lagti hai, Haule haule se dua lagti hai, Haule haule chanda badhta hai, Haule haule ghoonghat uthta hai, Haule haule se nasha chadhta hai!'
The debutant Anushka Sharma looking pretty in her usual simple 'salwar–suit', makes a brief appearance on a rickshaw. And she is there as the mesmerizing song ends which shows her applying colour ('gulal') to the bespectacled and moustached Shah Rukh Khan.
As the saying goes, well begun is half done! The RNBDJ song promo has received unanimous praise from all sections of the trade as well as the general paying public. So, with such a beautiful number first up we await even more eagerly for the launch of its much anticipated music album on 6th/7th November.