Friday, September 19, 2008
With two weeks to go for the release, DRONA has started picking up steam at just the right time. The film is being considerably hyped and though the initial promotion had left much to be desired, last 10 odd days has shown momentum in a big way, hence resulting in an enhanced buzz.
The film's promotion has suddenly shown an impetus, something which was surprisingly missing in the early days. KIDNAP, which was releasing on the same day, was moving ahead with a relentless approach and it had seemed that the combined power of Sanju and Imran would eat away the prospects of DRONA by a large margin.
However, that's not the case anymore!
As witnessed in last 10 days, DRONA has started making its presence felt all over, whether it is music channels, magazines, newspapers, radio or the world of internet. The word DRONA is being flashed all over while the latest set of promos has ignited a newfound curiosity about watching a film. Suddenly DRONA, a film which looked like a mix–n–match of numerous special effects films from the West, has started catching on an Indian flavor with myth and reality coming together to create an exciting composition.
Abhishek Bachchan as a descendant of 'Drona' who will soon turn into a savior, Priyanka Chopra as a young woman who represents a clan and makes Abhishek aware about his real identity, Kay Kay Menon as the descendant of 'asuras' (demons) and Jaya Bachchan as Abhishek's mother – all of them have been unveiled in the promos which are blazing across entertainment channels 24X7.
With a much increased awareness being created by the makers of DRONA, one expects that the film shows an exponential increase over next 15 days. This would ensure that it not just face the huge challenge in the form of KIDNAP but also makes a huge impression for itself on it's 2nd October release.
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