Monday, March 7, 2011
When you spend much time reading the assorted webmaster forums, you're little doubt effectively conscious of the grief that many site owners expertise after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other site owners who do effectively with the changes, and plenty of whose rankings are pretty much unaffected.
What allows some websites to weather frequent algo adjustments and even prosper while others are banished to the nether regions of the SERPS or banned altogether? In a phrase, moderation.
Search Engine Optimization is a lucrative enterprise, and lots of SEOs routinely "push the boundaries" of what's allowed by the various search engines in an attempt to maximize a shopper website's rankings and draw extra business. The problem with this strategy is Google is continually shifting the purpose post. If you happen to play the sport too aggressively you may find your website being penalized when Google modifications the algorithm.
So what are you able to do to safely optimize your site for the search engines? There are a number of things to remember:
1 - Make your search engine marketing efforts an asset to Google, not a nemesis. Use moral optimization practices that assist make sure that your pages rank well and move the "relevance" test. Google loathes spammers
as a result of they skew the search outcomes making them much less related for the searchers, and fewer relevant outcomes drive searchers to different search engines. Understandably, Google doesn't like
that a bit! Bottom line: Make your pages search engine friendly, however do not spam. That method when your web page makes it into the highest 10 it's going to really deserve to be there.
2 - Corollary to 1: Present content that's really relevant to the search queries that the page ranks effectively for. Actually, try to make your web page essentially the most related (and most useful) page on the Web for these search terms. Google loves lots of top quality content material that is truly helpful to your guests, and their ranking algorithm will reward you handsomely for it, often
with little or no search engine optimisation techniques in use at all. A lot of high quality content material attracts numerous quality inbound links to your pages, which in flip helps enhance their rankings even more!
3 - Use moderation in all the things you do with regard to SEO. Should you do not edge proper up to the line, you will be loads less likely to cross it when Google moves it on you. This applies to linking, key phrase density, header tags...all the typical website positioning methods that are in use by webmasters today.
Conclusion
The webmasters who are glad after each and every Google replace make their search engine optimization efforts really benefit the Google index. Their pages are full of relevant, useful content material and so they chorus from
utilizing "gray area" website positioning techniques. Bear in mind, immediately's "grey area" methods are sometimes tomorrow's "black hat" techniques.