Tuesday, June 10, 2008

Shriya Saran In Bikini

As of today, there is no clear verdict on the box office performance of SARKAR RAJ. The trade is keeping its fingers crossed to classify the status of SARKAR RAJ before the first week comes to an end. And all of this is happening courtesy the film's big release.

Of course, there were expectations of a huge opening for the film, which didn't quite happen. However, the point to be noted is that contrary to what was widely anticipated, the film wasn't given a mid-size release but instead opened on a huge print count.

This means that the occupancy level was bound to be on the middle side since multiplexes with a house full indication (where 12-14-16 shows are running) would have been a little too much to ask. Reason being that SARKAR RAJ has a kind of subject which would certainly enthuse people to venture into theaters but not the way a RACE or a JANNAT did (both of which also boasted of chartbuster music).

On the other hand an advantage of a huge release meant that even a 50% opening (which obviously increased to 70-80% over the weekend) ensured that a recovery is certainly on the cards. Now due to average to good word of mouth (no one is calling it a bad film though the words 'must watch' are missing), the film is safe but it would be some sustaining power over the weekdays that would decide the fate in the long run for SARKAR RAJ.

If the film enjoys a healthy second weekend (something where competition does come in handy because of MERE BAAP PEHLE AAP carrying good reports), this Ram Gopal Varma film may manage to approach the HIT status.

But again, it is a wait and watch situation!

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